Chemistry is everywhere. Even where you don't expect it. With the 'chemistry =' poster campaign we want to show how self-explanatory chemistry actually is. Want to know more about the chemistry involved? Scroll down for additional information.

Carbon fibre alone is absolutely no use on its own for a bike, it’s nothing but a strand of hair. You first have to impregnate it with resin. The result: a super strong and feather light composite.
The advantage of using composites in bikes is that the frames are more rigid. So the frame doesn’t bend back and forwards during pedalling. Because that uses frictional energy. Pros want to put all their energy into moving forward. Logical. Click here to see the poster enlarged

