Chemie is overal

Chemistry is everywhere. Even where you don't expect it. With the 'chemistry =' poster campaign we want to show how self-explanatory chemistry actually is. Want to know more about the chemistry involved? Scroll down for additional information.

Microcrystalline wax is derived from petroleum. It’s used a lot in cosmetics. It’s colourless, keeps the liquid and oil components from separating, makes lipstick easy to apply and repels water. 

The microcrystalline wax binds the lipstick’s ingredients together. As an emulsifier it mixes water and oil, just as with butter. It’s also opalescent: it reduces the translucence. That’s why you need to use so little. And thanks to the wax’s low viscosity the lipstick is always easy to apply. That’s nice.

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