The Chemistry is everywhere image campaign is an initiative taken by the Dutch Regiegroep Chemie (‘Chemistry Directive Group’). We, together with the education/research sectors and industry, wish to make clear what chemistry is and why chemistry is important. Our approach is based on the formulation of an explicit description of chemistry: What does chemistry do? What are we good in? How does chemistry offer solutions for the social problems of today – and tomorrow?
In so doing, we ensure that the Dutch gain an accurate impression of chemistry – and chemistry benefits from an accurate impression. Chemistry is a sector to be proud of, and by conveying this pride – and by giving a transparent, correct and surprising impression – we encourage ambassadorship. This improves the sector’s image – and a good image, alongside other activities, ensures that sufficient people opt for chemistry: as a job, as a study, or as a field of research.
Materials
One of the first Chemistry is everywhere achievements was a remarkable poster campaign. These posters display, in a surprising manner, how self-explanatory chemistry actually is. These posters are available below.
The entire sector benefits from an unequivocal, transparent and consistent image. Everyone active in the chemistry sector can take part. We therefore created a (Dutch) toolkit that contains everything you need: information about the campaign; campaign products; the Chemistry is everywhere logo; articles; summaries of research; and video clips.
English materials
The Chemistry is everywhere corporate story is available in English (.pdf, 1mb). You can also read and download the English version of the posters from the series below.
- That’s the low-down on food additives
- That’s the low-down on catalytic converters
- That’s the low-down on paint
- That’s the low-down on airbags
- That’s the low-down on bulletproof vests
- That’s the low-down on odour eaters
- That’s the low-down on malaria medicine
- That’s the low-down on UV blockers
- That’s the low-down on CSI
- That’s the low-down on carbon fibre
- That’s the low-down on chicken shit
- That’s the low-down on lipstick
There's also the English version of the Chemistry is everywhere movie (see below). For the time being the other products are available solely in Dutch. Do you need materials in English? If so, we will be pleased to discuss the opportunities for the production of other materials in English. You are welcome to contact the Project Team via Dit e-mail adres is beschermd tegen spambots. U heeft Javascript nodig om het te kunnen zien. .
